Primavera BSS

Strategic Map

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We were solicited by Primavera BSS to reproduce their strategic map, based on Kaplan’s and Norton’s balanced scorecard, as the most visually appealing exclusive design piece, that shall be placed in the wall on several different points of the their working building.

The project was inspired in a metropolis organization, with his naïf design, contrasting with the complexity of the world’s management, with simple and familiar illustrations.