First edition of Synergy, an event that gathers the most significant business partners of Primavera in a two-day event. This edition took place in the recently recovered Vidago Palace Hotel, a jewel from the Art Nouveau period in Portugal.
As the event would be based around the Art Nouveau theme, Primavera wanted the visual language to meet that period but with a contemporary approach.
The hotel itself was the inspiration for the visual identity of the event. A plethora of ornaments can be found in the hotel, but it was a skylight that drew our attention. It's geometrical beauty was perfectly inline with the kind of language we were looking for, and it served as starting point to develop Synergy's identity.